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  • Writer's pictureBrandon Barclay

The 80/20 Rule Of Content Marketing In 2024

The 80/20 Rule of Content Marketing in 2024: Maximizing Results with Easypress

In the perpetually shifting world of digital marketing, content marketing has proven to be a powerful strategy for businesses to enhance their brand visibility and reach their target audience. However, with the volume of content being produced increasing exponentially, marketers often find themselves overwhelmed by the sheer amount of work required to create and distribute content effectively.

This is where the famous 80/20 rule comes into play. Also known as the Pareto Principle, this rule suggests that 80% of your results come from 20% of your efforts. In the context of content marketing, this means that a small portion of your content will drive the majority of your results. By focusing on this vital 20%, marketers can achieve significant gains in brand awareness, lead generation, and conversions.

In this article, we will dive deep into the 80/20 rule of content marketing and explore how tools like Easypress can help marketers streamline their efforts and amplify their results in 2024.

What is the 80/20 Rule?

The 80/20 rule, first introduced by economist Vilfredo Pareto, suggests that 80% of the effects come from 20% of the causes. While this principle has been applied in various fields, it holds great relevance in content marketing. Essentially, it means that a small fraction of your content will have a disproportionate impact on your marketing success.

Applying the 80/20 Rule to Content Marketing

When it comes to content marketing, applying the 80/20 rule means identifying the most valuable 20% of your content and focusing your efforts on maximizing its reach and impact. By doing so, you can achieve significant returns on your investment of time, resources, and creativity.

To effectively apply the 80/20 rule to content marketing, marketers need to ask themselves a series of questions:

Which content pieces have generated the most engagement, leads, or conversions in the past?

What topics or themes resonate the most with our target audience?

Which distribution channels drive the most traffic and conversions?

Are there specific content formats (e.g., videos, infographics) that outperform others?

Do certain keywords or topics consistently rank higher in search engine results?

By analyzing these metrics and identifying the best-performing content, marketers can allocate their resources strategically and prioritize the creation and promotion of content that yields the highest returns. This way, they can effectively optimize their content marketing strategy and maximize their results.

Leveraging to Optimize Content Marketing Efforts

In the fast-paced digital marketing landscape of 2024, time is of the essence. Marketers need efficient tools that help them focus their efforts on the 20% that drives the bulk of their results. This is where Easypress, our cutting-edge content marketing platform, comes into play.

Easypress is a comprehensive content marketing solution designed to empower businesses with ability to scale their content and more quickly identify the content that performance at the highest levels. Let’s explore the key benefits of using Easypress to leverage the 80/20 rule in content marketing:

1. Data-driven Decision Making

Under the hood, Easypress leverages data from the highest performing articles on the internet to enable marketers to improve the structure of their content. By monitoring key metrics such as engagement rates, and search rankings, marketers can quickly leverage the learnings from our AI to inform the content pieces that they deliver. With this data-driven approach, marketers can immediately optimize their content strategy and focus their efforts on improving upon impactful content.

2. Content Personalization

Personalization is a crucial aspect of successful content marketing in 2024. Easypress offers advanced personalization features that allow marketers to tailor content to specific audience segments. By understanding the preferences of different subsets of their target audience, marketers can create highly targeted and relevant content that resonates with their audience, driving higher engagement and conversions.

3. Streamlined Content Creation and Distribution

Easypress simplifies the content creation and distribution process with its intuitive interface and seamless workflow. Marketers can efficiently manage their content calendar, collaborate with team members, and streamline the content approval process. Additionally, Easypress enables seamless multi-channel distribution, ensuring that the most valuable content reaches the right audience through various digital touchpoints.

4. Intelligent Content Recommendations

One of the standout features of Easypress is its AI-powered content recommendation engine. Leveraging advanced algorithms and machine learning, Easypress suggests content ideas and topics that have a higher likelihood of resonating with the target audience. This eliminates the guesswork involved in content ideation, helping marketers focus on creating content that has a higher probability of driving results.

5. Automation and Efficiency

In the fast-paced world of content marketing, time is a precious resource. Easypress automates repetitive tasks, such as scheduling website blog posts, social media posts, and content distribution, freeing up valuable time for marketers to focus on strategic activities. By automating these processes, marketers can ensure consistent content delivery and maximize their productivity.


As we venture into 2024, businesses are seeking ways to enhance their digital marketing efforts and improve brand visibility through content marketing. The 80/20 rule of content marketing, combined with tools like, offers a powerful means to achieve these goals.

By identifying the top-performing content pieces and focusing efforts on maximizing their impact, marketers can drive significant results. Easypress provides the necessary tools and features to streamline content creation, distribution, and personalization, enabling marketers to optimize their content marketing strategy effectively.

In conclusion, embracing the 80/20 rule and leveraging tools like Easypress can help businesses navigate the dynamic digital marketing environment with confidence, achieving remarkable results and staying ahead of the competition in 2024 and beyond.

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